It was in New York at the 2008 ITS World Congress that the concept of UKIP Media & Events, publisher of Traffic Technology International, and the RAI, organizer of the numerous Intertraffic shows, working together was born. With hindsight, it was hardly rocket science to bring together the publisher of the world’s leading magazine on advanced traffic management systems and technologies, and the world’s leading exhibition on all things traffic, but the result of the partnership has borne spectacular fruit.

Indeed, within the covers of this global review of parking technologies, road safety systems, road infrastructure technologies, and advanced traffic management know-how, you’ll enjoy contributions from some of the world’s most respected industry figures.

For example, turn to page 122 to discover the next step in the Vision Zero program to reduce roads deaths according to Claes Tingvall, father of the Vision Zero concept, and Anders Lie from the Swedish Road Administration.

Or visit pages 14-16 to learn how one of the USA’s most vital roadways, the I-74, is to be developed into a showcase of US traffic management capability.

Elsewhere in Intertraffic World are the views of Itzhak Benenson and Nadav Levy from Tel Aviv University, and Karel Martens of the Institute for Management Research at Radboud University Nijmegen in the Netherlands, who have combined to carry out extensive research on the best parking solutions (page 158). Other must-reads include the interview with one of Europe’s leading policy decision makers, Camiel Eurlings, transport minister for the Netherlands (page 10), and the paper from Julie Lahausse and Brian Fildes of Australia’s Monash University, who have contributed a fascinating piece on their research on HARM, a cost-benefit analysis tool designed to help auto makers and authorities assess which developments will produce the best results in terms of saving lives and reducing injuries (page 114).

Alongside these white papers are highly technical features from the majority of the leading names in the business, including Wavetronix from the USA, Aldridge Traffic Controllers from Australia, the Netherlands’ Gastometer, Designa from Germany, Daktronics from the USA, Quixote Transportation Technologies from the USA, and Peek Traffic from the Netherlands. In total, almost 50 independent suppliers have contributed their views and findings to this launch issue – so it is fair to say that Intertraffic World really has been written by the industry, for the industry.

Welcome…

Dear Reader,

We are pleased to present you with this, the first issue of Intertraffic World. With the introduction of this globally circulated magazine, Intertraffic takes another important step forward. What started as a national event in 1972 has evolved into the leading traffic show in the world, with the ambition of serving its customers with a variety of high-quality media tools under the Intertraffic brand name.

In addition to our Intertraffic trade fairs in Amsterdam, Istanbul, and Beijing, and the Intertraffic.com website, this Intertraffic-branded magazine offers an extra exposure opportunity to traffic professionals around the globe. Intertraffic World will be distributed to managers in the business and government sectors who are active in the traffic segment.

This publication now adds a print component, and hence, we now present a complete multimedia mix. This package offers you, the industry, the opportunity to communicate a marketing message direct to the target audience, in complementary media, at a frequency that fits your requirements. We are keen to advise you individually on how best to get in touch with your potential customers.

The next issue of Intertraffic World will be published in time for Intertraffic China, and this issue will be circulated (either in print or as a digital magazine) to all visitors of Intertraffic Amsterdam 2010. We wish you an enjoyable read!

Best regards,
Erik W. Dijkshoorn
Intertraffic Worldwide Events